About Us


Creating A Responsible Environment for the Cape & Islands (CARE)


What is CARE for the Cape & Islands

CARE for the Cape & Islands™ was founded in 2012 as the Cape and Islands’  first travelers’ philanthropy initiative.  More commonly known today as Impact Travel, CARE seeks to encourage, support, and create opportunities for visitors and residents to donate their “time, talent, and treasure” to help preserve and protect our region’s exquisite natural beauty, plant and wildlife habitats, Cape & Islands culture and history.

What is CARE’s Mission

CARE for the Cape & Islands™ mission is to inspire stewardship to preserve and protect the natural environment, cultural and historical treasures of Cape Cod, Martha’s Vineyard and Nantucket.

Why Cape Cod and the Islands?

Cape Cod and the Islands’ scenic beauty and pristine coastline are enjoyed and appreciated by millions of visitors each year, presenting a need to protect its unique qualities.  This program will help sustain the region’s fragile ecosystem, culture and heritage that draw visitors and residents to vacation, work and live.

Ultimately, CARE for the Cape & Islands™ seeks to tap travelers’ growing interest in and support of eco-tourism and green-travel, and their philanthropic inclinations to help ensure the long-term sustainability of the Cape & Islands as a national treasure and travel destination.

How does it work?

CARE for the Cape & Islands educates and facilitates relationships among travelers, businesses, local organizations, environmental initiatives, and residents.  Working with travel industry businesses, CARE creates opportunities for travelers to contribute to local efforts to promote long-term environmental conservation and cultural heritage preservation. Visit our project criteria page to learn about our funding themes and proposal guidelines. Download our CARE Profile.

Meet our Founder and Staff

Jill Talladay

Director, CARE for the Cape and Islands

Jill Talladay:

Jill received her Master in Tourism Administration with a concentration in Sustainable Destination Management from The George Washington University in 2011, earning the Dr. Philip Ogilvie Academic Excellence Award. In 2012 inspired by her work with the Center for Responsible Travel (CREST) at the third  Travelers’ Philanthropy Conference in Costa Rica and her graduate internship; she founded CARE (Creating A Responsible Environment) for the Cape and Islands, to help connect visitors, residents and businesses with opportunities to support the long term sustainability of Cape Cod and the Islands of Nantucket and Martha’s Vineyard.

Jill is co-Chair of the Yarmouth Recycling and Solid Waste Committee and an advocate to Refuse, Reduce, Reuse and Recycle. She is passionate about using green practices and works hard to educate her friends as well as the public on simple steps they may take to make a difference on a daily basis. She became a member of the Climate Reality Leadership Corps in 2015, trained by Al Gore in Toronto, ON.




 Fiscal Sponsor: CREST


Martha Honey, Ph.D:

Co Founder & Executive Director , CREST Center for Responsible Travel

Martha Honey, Ph.D:

Over the last two decades, Dr. Honey has written and lectured widely on ecotourism, Travelers’ Philanthropy, cruise and resort tourism, and certification issues. Her books include Ecotourism and Sustainable Development: Who Owns Paradise? (Island Press, 1999 and 2008) and Ecotourism and Certification: Setting Standards in Practice (Island Press, 2002). She is currently writing a book on coastal and cruise tourism (Selling Sunshine, Island Press, 2015). Previously, Honey worked for 20 years as a journalist based in East Africa (Tanzania) and Central America (Costa Rica). She holds a Ph.D. in African history from the University of Dar es Salaam, Tanzania. She was Executive Director of The International Ecotourism Society (TIES) from 2003 to 2006. Honey was profiled in Branded!, Michael Conroy’s book on certification (New Society Publishers, 2007) and was named one of world’s top 10 eco- and sustainable-travel “watchdogs” (CondeNast Traveler, 2008)



Samantha Hogenson, M.T.A.

Program Associate, CREST Center for Responsible Travel

Samantha Hogenson, M.T.A.

Samantha’s interests in responsible travel were sparked at a young age while traveling the country to art shows with her parents, who are professional potters, and two international trips with People to People International. She graduated from Missouri State University with a major in Entertainment Management and minors in Geotourism and International Management. Samantha holds a Master of Tourism Administration from the George Washington University, with a concentration in sustainable destination development. She is a strong advocate for sustaining and enhancing our world’s cultures and environments through travel, and using tourism as a mechanism for community empowerment. Samantha has worked with the American Society of Travel Agents, the National Tour Association, and the National Geographic Center for Sustainable Destinations, and is a trained Climate Reality Leader.


 Meet Our Interns

Madison Sachs

Summer 2019 Intern, CARE

Madison Sachs:

Maddie is a junior environmental science major with a double minor in sustainability and geography at the University of Tampa. She is from central Massachusetts and loves hiking and skiing at Mount Wachusett. currently, Maddie is also working for RideAway Adventures as an ACA certified kayak guide. she loves all animals and spends time at school volunteering at the humane society of Tampa bay while being away from her own pup, Roxy, back home!


Madeline Buscone

Summer 2019 Intern, CARE

Madeline Buscone:

Madeline is a junior at Loyola University Maryland where she is majoring in Digital Media Communication and minoring in Environmental Sustainability Studies. She is part of the Environmental Action Club at school where they learn about current environmental issues and then works to increase the sustainability of the campus. She is from Medfield Massachusetts and spends her summers in Cape Cod where she loves to spend time at the beach and enjoy all of the beautiful places that the cape has to offer.

Meet Our Board of Directors

Mark Novota

Managing Partner for Wequassett Resort and Golf Club

Managing Partner for Wequassett Resort and Golf Club having held various positions such as CFO and General Manger for the Resort since 1986. Mark’s passion, vision and determination transformed the Wequassett into a world-class resort.   Over the years, every feature and amenity of the resort was renovated or refined. Mark established a unique service culture based on customer intimacy that helped to set the resort apart and developed an innovative training program that inspires his staff in all aspects of the hospitality business with a focus on personal service.  Most recently he has implemented a resort-wide sustainability initiative. He has also served on numerous boards and was recognized by the Massachusetts Lodging Association’s as Outstanding General Manager of the Year, and in 2003 Preferred Hotels nominated him as Hotelier of the Year.

Michelle Pino

Co-Founder, Co-Owner and Vice President of Northeast Unlimited Tours, Inc.

Co-Founder, Co-Owner and Vice President of Northeast Unlimited Tours, Inc. based in Sandwich, MA (Cape Cod). With 28 years of experience in the tourism industry, Michelle’s expertise in sales, marketing and product development enables her to successfully cultivate strong long-lasting client relationships by providing creative, unique and memorable tour packages along with unparalleled customer service. Her entrepreneurial drive and leadership has helped guide Northeast Unlimited Tours to become one of the Northeast’s leading Receptive Tour Operators.

Sarah Thornington

Owner/portrait photographer at The Studio by the Sea

Sarah moved to the Cape in 1986, shortly after graduating from photography school. She is the owner/portrait photographer at The Studio by the Sea, in Hyannis. Over the years she has photographed hundreds of families, thousands of high school seniors and tens of thousands of school portraits.

She has always been passionate about saving and protecting the environment, and is proud to be on the board of CARE.

Mary Vilbon

Community & Economic Development Committee

Mary relocated to Cape Cod in July of 2015 for the position of executive director for the Yarmouth Chamber of Commerce. She received her degree in Community Development and Organizing from the University of Massachusetts, Amherst. Over the past 15 years her experience includes, strategic planning, grant writing, program development, fiscal management, cultivation and coordination of strong public and private partnerships, budgeting, marketing, public relations, and oversight of economic development projects.


She was responsible for developing and managing the 17th Cultural District Designation from the Massachusetts Cultural Council. In 2013 she became a film liaison, assisting the Massachusetts Film Office with two major film productions; Labor Day and The Judge. In 2014 I was the recipient of the Larry D Meehan Award from the Massachusetts Office of Travel & Tourism, honored for her success in leveraging tourism, the arts, and film production.

Internship Opportunities

CARE for the Cape and Islands (CARE) is seeking two interns to assist with marketing and promotional
efforts as well as to provide general support for CARE programming. These positions are based in Cape
Cod, MA, however, some tasks may be performed remotely. It is a great opportunity for someone looking
to expand their knowledge of responsible and sustainable travel in hospitality, events, and/or destination
management, sustainability, nonprofit and community development. The ideal candidate will be an
enthusiastic, creative individual who would like to gain experience working in the non-profit sector.
Possible intern responsibilities may include:
• Assisting with coordination and planning of CARE’s educational, fundraising and volunteer events
• Assisting with membership development
• Working with social media, website content and other promotional marketing initiatives
• Creating digital communications including newsletters
• Designing promotional material
• Representing CARE at events
• Researching grant opportunities
• Assisting with administrative tasks
• Excellent written and spoken communication (English) & teamwork skills
• Ability to work independently in a dynamic environment
• Creative, flexible, and organized
• Ability to multi-task and prioritize
• Proficiency with social media (Facebook, Twitter, Instagram)
• Proficiency with WordPress and MailChimp
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Excellent written English
• Previous substantive research or fundraising experience an asset
CARE asks that the intern be available for a minimum of 15 hours per week. Student seeking an internship
for academic credit is preferred. The internship is unpaid. To apply, please submit a cover letter, resume,
two references (name, position, and contact information), and a short writing sample to
jill@careforthecapeandislands.org. Deadline for applications is rolling, however, we wish to fill this
position for the Summer 2020 semester by April 15.